Sustainability and Generational Companies

Organizations have a choice of business frameworks they can adopt to help them compete and succeed.

At one end of the spectrum, opportunists may utilize a framework focused on short-term transactional strategies. These companies solely focus on turning a quick profit. They do not attempt to build relationships with their customers, employees, or the communities in which they operate. Once the transaction is done, these companies move on to the next opportunity to make a dollar.

At the other end of the spectrum are “generational companies.” These companies care about their long-term customers. They create workplaces that inspire professional growth and retention among their employees, and they desire to improve the communities in which they operate.

What are Generational Companies?

A generational company evokes a family that creates a business to pass on to their children.

Generational can also apply to companies that have established brands that span generations (think Procter & Gamble’s Tide laundry detergent or Kimberly-Clark’s Kleenex facial tissues) or those that desire to create such a brand.

Furthermore, generational companies are “mission-driven” with a specific intent to improve the lives of their employees, communities, and the world as well as make a profit.

Whether a manufacturer, distributor, or service provider, every professional cleaning industry company should define sustainability by clearly defining its guiding framework and the strategies and tactics that result.

It’s essential to realize that the business framework you choose will have long-term impacts on your company, employees, customers, and community.

Companies that want to remain in business for a long time must consider their impacts on future generations and include these concerns in their decision-making. For them, sustainability is the proper business framework now and in the future.

Watch the video to learn more: Video: Defining Sustainability—A Business Framework for Generational Companies | Cleaning & Maintenance Management (cmmonline.com)