Insights with Steve Ashkin | Sustainability = Long-Term Profitability

There is a close, a very close link between sustainability and long-term profitability.

This interconnection is becoming much more pronounced in the evolving business landscape in North America and worldwide.

As companies navigate the complexities of environmental and social governance, those that integrate sustainability into their core operating strategies now realize it offers them a solid competitive edge and an aversion to climate change's growing and powerful negative impacts.

Further, they realize that neglecting sustainability in their business operations can lead to a myriad of risks beyond those that can be attributed to climate change, but also regulatory penalties, a tarnished brand reputation including among employees who are now much more focused on social equity issues, customers, and investors alike.

A commitment to sustainability is not just an ethical choice but a strategic imperative that can safeguard and enhance a company's success over time. Here are some key things we will be discussing:

• Long-term profitability: Sustainable profits are not about quick wins. They're about creating a business model that can generate revenues over the long term.

• Environmental sustainability: This involves reducing the environmental impact of business operations. It can include reducing waste, improving energy efficiency, and using renewable resources.

• Social responsibility: This involves considering the social impacts of business operations. It can include strategies like ensuring social equity in hiring and employment as we referenced earlier, ethical sourcing, and investing in the local community.

Understanding sustainable profits is the first step towards achieving them. It's about seeing the bigger picture and realizing that profitability and sustainability are mutually inclusive and should go hand in hand.

We plan to build on this discussion in the coming weeks.

Oh, and your thoughts are always welcome.

-Steve

Steve Ashkin is CEO and founder of The Ashkin Group; an internationally recognized consulting firm working to green the professional cleaning industry and help organizations implement effective and cost-effective sustainability programs.  Our commitment to Green Cleaning and sustainability is more than business, it is a passion, a calling, a mission in life – to transform the cleaning industry.

To contact Steve, click here.