Insights With Steve Ashkin | Discussing Sustainability with People Who Disagree with You
In November 2023, I authored an article for ISSA Today titled "7 Ideas to Help Discuss Sustainability," a topic of increasing importance today.
I introduced the article by saying that it is critical to become knowledgeable on important issues such as sustainability and to be able to articulate their value, especially with those who might have a different point of view.
The article focuses on how to discuss sustainability with people who do not believe in it or who do not believe it is necessary in today's world.
Before discussing this further, let's clarify what sustainability entails. First, we must know that green cleaning and sustainability are not the same thing.
While there are some commonalities, sustainability is much broader. Sustainability is about business - good business - minimizing risk, reducing waste, and optimizing resource use.
By becoming fuel, water, and energy-efficient, sustainability-focused businesses create long-term value and profits while still considering ecological, social, and economic factors. This comprehensive approach is built on the foundation that sustainable practices drive long-term company success.
With that clarified, here are some of my suggestions on how to work with people who have different thoughts and opinions about sustainability from your own:
Focus on the people. Family members in distinct parts of the country may have diverse views about sustainability. In such cases, it is often best to avoid the topic entirely. Instead, focus on shared family experiences, activities, successes, and memories.
Avoid judgment. When discussing with others who do not value sustainability, listen actively and understand what they are trying to say, but don't judge. Instead, create an environment where meaningful, non-confrontational exchanges can flourish.
Find common ground. Focus on less controversial topics that almost everyone agrees on, such as air pollution reduction, clean water access, and energy affordability. Emphasizing practical concerns, which most people agree on, invariably leads to more productive conversations.
Focus on the benefits of sustainability. Sustainability is good business. It has been proven that it can lead to significant cost savings and foster profitability. Transitioning to electric or hybrid work vehicles, for instance, has helped scores of companies reduce fuel expenses while also minimizing carbon emissions.
Also, remind them that such eco-friendly practices resonate well with end customers and consumers, enhance a company's brand image, and appeal across diverse customer bases. When consumers like a company, they buy from that company.
Practice Patience. Changing deeply held beliefs is a gradual process that requires patience and understanding. Whether you're trying to do this with friends or business associates, view it as nurturing a garden: it requires the right conditions and time for the seeds of thought to take root and flourish.
Become an expert. Invest time learning about sustainability and the science behind climate change so you are better prepared for these conversations. If in the jansan industry, consider joining ISSA's Sustainability Committee.
Your participation will enable you to learn more about sustainability issues, help move the global cleaning industry forward, and better care for the millions of workers it supports worldwide.
-Steve
Steve Ashkin is CEO and founder of The Ashkin Group, an internationally recognized consulting firm that works to green the professional cleaning industry and help organizations implement effective and cost-effective sustainability programs.
To contact Steve, click here.