ASHKIN STUDY DISCUSSED IN YAHOO! LIFE

TOPIC

The fashion industry knows it has an environmental problem — but how some companies are going about handling their contribution to global warming is indicative that real change is still far from happening.

ASHKIN STUDY

An April 2022 survey conducted by the Ashkin Group found:

·     Nearly 80% of American shoppers consider a product’s environmental impact before purchasing it.

·     Around 70% of those surveyed said they would change their shopping habits if they learned that a brand was not operating sustainably.

KEY QUOTE

“This last point is crucial,” Stephen Ashkin, president of the Ashkin Group. “We have thousands of companies making Green products. But are the companies making these products operating in a Green and sustainable manner? This is something consumers now want to know.”

TAKEAWY

“Sustainability,” “green” and “clean” are buzzwords that have started to crop up around marketing, but how the consumer interprets the words versus what the company means by the words can sometimes differ.

Read More Here on Yahoo! https://ca.style.yahoo.com/fast-fashion-giant-h-m-212159410.html

#sustainability #environmental #environmental #brand #fashion #greenwashing #greenbusiness